The VALS typology classifies the American adult population into eight distinctive subgroups based on their motivations and level of resources. The three primary motivations include ________.
A) ideals, education, and achievement
B) ideals, achievement, and self-expression
C) knowledge, education, and self-expression
D) independence, aptitude, and achievement
E) aptitude, ideals, and self-expression

Question

Quizplus · Accepted Answer

The three primary motivations in the VALS typology are ideals, achievement, and self-expression. These motivations help in understanding consumer behavior by categorizing individuals based on their values and lifestyle choices.

The VALS Typology Classifies the American Adult Population into Eight