In the VALS typology, ________ are motivated by ideals and tend to have low resources. They are generally slow to change as well as technology averse, and tend to prefer familiar products and established brands.
A) Innovators
B) Believers
C) Thinkers
D) Strivers
E) Experiencers

Question

Quizplus · Accepted Answer

Believers are characterized by their motivation by ideals and typically have lower resources. They are conservative, preferring familiar products and established brands, and are generally slow to adopt new technologies or change, fitting the description provided.

In the VALS Typology, ________ Are Motivated by Ideals and Tend