When Colgate offers Colgate Total, which provides 12-hours of germ fighting; Colgate Max Fresh, which fights bad breath; and Colgate Sensitive Pro-Relief for people who have sensitive gums, they are segmenting based on ________.
A) usage rate
B) benefits
C) personality
D) culture
E) values

Question

Quizplus · Accepted Answer

Colgate is segmenting its market based on the benefits that each product offers, such as germ fighting, fighting bad breath, and relief for sensitive gums. Each product is designed to meet specific needs or provide specific benefits to different segments of the market.

When Colgate Offers Colgate Total, Which Provides 12-Hours of Germ