The greeting card industry capitalizes on occasions to sell products; this is a perfect example of ________ segmentation.
A) lifestyle
B) benefit
C) usage situation
D) demographic
E) geographic

Question

Quizplus · Accepted Answer

Usage situation segmentation is correct because it involves dividing the market based on specific situations or occasions when a product might be used, such as holidays or birthdays, which is exactly what the greeting card industry does.

The Greeting Card Industry Capitalizes on Occasions to Sell Products;