________ consists of looking at merchandise at a physical store, scanning its barcode with smartphones and using these devices to check the items' prices and purchase the items online.
A) Mobile Targeting
B) Geofencing
C) Psychographics
D) Showrooming
E) GPS marketing

Question

Quizplus · Accepted Answer

Showrooming is the practice where shoppers visit a store to check out a product but then purchase the product online after comparing prices through their smartphone. This behavior leverages the physical store as a showroom for products before buying them online, often at lower prices.

________ Consists of Looking at Merchandise at a Physical Store