________ is a statement or slogan that describes a company's character without referring to its specific branded products.
A) Premier position
B) Positioning against competition
C) Umbrella positioning
D) Key attribute positioning
E) Un-owned perception positioning

Question

Quizplus · Accepted Answer

Umbrella positioning is a strategy where a statement or slogan describes a company's overall character or values rather than focusing on specific products. This approach is used to create a broad, inclusive brand image that can encompass various products or services under one "umbrella."

________ Is a Statement or Slogan That Describes a Company's