McDonald's slogans "You deserve a break today," "Make every time a good time," and "I'm Lovin' It" are examples of ________.
A) premier position
B) positioning against competition
C) umbrella positioning
D) key attribute positioning
E) un-owned perception positioning

Question

Quizplus · Accepted Answer

These slogans are examples of umbrella positioning because they create a broad, positive image for the brand that is meant to appeal to a wide audience, rather than focusing on a specific product feature or comparing against competitors.

McDonald's Slogans "You Deserve a Break Today," "Make Every Time