Positioning Bounty, a paper towels brand, as "the quicker picker upper" is an example of ________.
A) premier position
B) positioning against competition
C) umbrella positioning
D) key attribute positioning
E) un-owned perception positioning

Question

Quizplus · Accepted Answer

Positioning Bounty as "the quicker picker upper" highlights a specific attribute or benefit of the product, which is its quick absorbency compared to other brands. This is a classic example of key attribute positioning, where a brand focuses on one main characteristic that sets it apart from competitors.

Positioning Bounty, a Paper Towels Brand, as "The Quicker Picker