Targeting is the process of dividing a market into subsets of consumers with common needs or characteristics.

Name: Targeting is the process of dividing a market into subsets of consumers with common needs or characteristics.
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Question

Quizplus · Accepted Answer

The process of dividing a market into subsets of consumers with common needs or characteristics is called market segmentation, not targeting. Targeting involves selecting specific segments to focus marketing efforts on.

Targeting Is the Process of Dividing a Market into Subsets