Catering to the distinct needs of consumers by offering them clearly differentiated products is significantly more profitable than mass marketing.

Question

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Offering differentiated products allows a business to target specific segments of the market, which can lead to higher customer loyalty and willingness to pay more for the unique benefits provided. Mass marketing, on the other hand, often results in price competition and lower profit margins.

Catering to the Distinct Needs of Consumers by Offering Them