TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1,the possible responses to the question "Are you happy,indifferent,or unhappy with the performance per dollar spent on the Blu-ray player?" result in
A)a nominal scale variable.
B)an ordinal scale variable.
C)an interval scale variable.
D)a ratio scale variable.

Question

Quizplus · Accepted Answer

The possible responses (happy, indifferent, unhappy) have a natural order to them, making it an ordinal scale variable. However, they do not have a numerical value assigned to them, so it cannot be an interval or ratio scale variable. It also cannot be a nominal scale variable since there is an order to the responses.

TABLE 1-1 The Manager of the Customer Service Division of a Major