TABLE 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-3,which of the following questions in the survey will not likely induce a measurement error?
A)How many times have you illegally copied copyrighted sporting events?
B)What is your exact annual income?
C)How many times have you brought the Blu-ray player back for service?
D)How many times have you failed to set the time on the Blu-ray player?

Question

Quizplus · Accepted Answer

As the manager of the customer service division of a major consumer electronics company is interested in determining customer satisfaction with their Blu-ray player, asking about how many times customers have brought back their Blu-ray player for service is a relevant and appropriate question. However, questions about illegal activities (A) and personal income (B) are not relevant to the topic and may make customers uncomfortable, leading to measurement errors. Question D is also not directly related to customer satisfaction with the product and may not provide useful information. Therefore, option C is the best choice as it is relevant and unlikely to induce measurement errors.

TABLE 1-3 The Manager of the Customer Service Division of a Major