________ is based on the premise that consumers are not always aware of the reasons for their actions.
A) Psychological research
B) Motivational research
C) Physiological research
D) Market research
E) Segmentation research

Question

Quizplus · Accepted Answer

Motivational research is focused on understanding the underlying motives, needs, and desires that contribute to consumer behavior. It is based on the premise that consumers may not always be fully aware of or able to articulate the reasons for their actions. This type of research can help companies gain insights into consumer behavior and develop more effective marketing strategies. Psychological research, physiological research, market research, and segmentation research may also contribute to understanding consumer behavior, but they do not specifically focus on the underlying motivations of consumers.

________ Is Based on the Premise That Consumers Are Not