$\text{PARTY BEER MINI CASE:}$ Party Beverages brews beer and specifically targets its products to college students and young professionals. Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party."
-In the PARTY BEER MINI CASE, Party Beverages' advertisements suggest that Party Beer will satisfy which of Murray's psychogenic needs?

Question

Quizplus · Accepted Answer

The advertisements for Party Beer emphasize the social aspect of drinking, portraying young adults having fun and drinking together. This suggests that Party Beer is targeting Murray's psychogenic need for affiliation or affection between people.

PARTY BEER MINI CASE:\text{PARTY BEER MINI CASE:}PARTY BEER MINI CASE: Party Beverages Brews Beer and Specifically Targets Its Products to Targets

$\text{PARTY BEER MINI CASE:}$ Party Beverages Brews Beer and Specifically Targets Its Products to Targets