$\text{NAIL POLISH MINI CASE:}$ Charles Revson, builder of the Revlon cosmetics empire, began as a manufacturer of nail polish. In order to expand the market for nail polish, he positioned nail polish as a fashion accessory, introducing new colors every year and suggesting that a woman's nail polish should match her clothing, moods, and social situations. Competing on the basis of perceived quality and greater satisfaction of women's needs for fantasy and attention, Revson understood that he was not selling women mere nail lacquer, but the fantasy that nail polish would attract attention and bestow class and glamour on the user.
-In the NAIL POLISH MINI CASE, Patti wants to paint her nails in order to be more attractive. This is an example of a(n)________ goal
A) negative
B) avoidance
C) utilitarian
D) approach
E) prevention-focused

Question

Quizplus · Accepted Answer

Patti's goal of painting her nails to be more attractive is an example of an approach goal, as she is seeking to achieve a desired outcome (attractiveness). The other options do not apply as Patti is not seeking to avoid or prevent anything, and the goal is not strictly utilitarian (such as simply wanting to protect her nails).

NAIL POLISH MINI CASE:\text{NAIL POLISH MINI CASE:}NAIL POLISH MINI CASE: Charles Revson, Builder of the Revlon Cosmetics Empire, Began as Cosmetics

$\text{NAIL POLISH MINI CASE:}$ Charles Revson, Builder of the Revlon Cosmetics Empire, Began as Cosmetics