In an experiment (Aronson and Mills,1959)people read out loud embarrassing material or non-embarrassing material as part of an initiation to get into a desirable group.People who read the embarrassing material were likely to ________.

Question

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This experiment found that people who read the embarrassing material as part of an initiation to a desirable group were likely to show greater liking for the group when asked later. This is known as the "effort justification" phenomenon, where people justify the effort they put into something by convincing themselves that it was worthwhile. In this case, the effort was the embarrassment they felt while reading the material, and they justified it by convincing themselves that the group was worth belonging to.

In an Experiment (Aronson and Mills,1959)people Read Out Loud Embarrassing