Normative social influence is based on our desire to ________.

Question

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Normative social influence is the result of our desire to be liked or accepted by others, which may lead us to conform to their expectations, attitudes, and behaviors in order to avoid disapproval, rejection, or social sanctions. This form of social influence is more effective when we value the group's approval or when the situation is ambiguous, stressful, or emotionally charged.

Normative Social Influence Is Based on Our Desire to ________