Bob listened to a new song and did not like it at all.Shortly thereafter,this song was used by a company as its new advertising jingle,and the song was played over and over,so Bob was repeatedly exposed to the song.You would expect Bob to ________ for the song.

Question

Quizplus · Accepted Answer

The mere-exposure effect suggests that exposure to a stimulus increases our liking for it, but in this case, Bob initially did not like the song. Therefore, repeated exposure is unlikely to change his negative evaluation of the song, and he may even decrease his liking because of the annoyance caused by the constant repetition.

Bob Listened to a New Song and Did Not Like