The source of a message influences its effectiveness.To increase the effectiveness of a message,the communicator should be attractive and ________.

Question

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To increase the effectiveness of a message, the communicator should be credible, meaning that they are perceived as trustworthy and knowledgeable on the topic being discussed. This can help to build trust and increase the likelihood that the audience will be receptive to the message. Being attractive or short may grab attention initially, but credibility is crucial for long-term effectiveness. Distracting or ambiguous messages will only decrease the effectiveness of the message.

The Source of a Message Influences Its Effectiveness