In a study,people who were at risk for serious illness,but did not see themselves as such (compared to those who accurately saw themselves as at risk)were persuaded to be tested because the persuasive message was framed in terms of ________.

Question

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The study found that framing the persuasive message in terms of gains to be had (e.g. "By taking this test, you can gain peace of mind and ensure your health") was more effective in getting people to be tested than framing it in terms of losses to be suffered (e.g. "By not taking this test, you risk serious illness and potentially death").

In a Study,people Who Were at Risk for Serious Illness,but