The heuristic-systematic model of persuasion suggests that we engage in ________.

Question

Quizplus · Accepted Answer

The heuristic-systematic model of persuasion suggests that we engage in less effortful processing when we lack ability or capacity for more careful processing. This is known as heuristic processing, which relies on simple rules of thumb ("heuristics") and mental shortcuts to reach a conclusion quickly. When we have more knowledge about the topic or are particularly concerned by it, we may engage in more effortful processing, known as systematic processing, which involves carefully considering all the information before coming to a conclusion. However, the model suggests that in general, we are more likely to rely on heuristics when we lack the ability or motivation to engage in more effortful processing.

The Heuristic-Systematic Model of Persuasion Suggests That We Engage in ________