According to the elaboration-likelihood and the heuristic-systematic models of persuasion,the two key factors that will determine whether we engage in effortful or effortless processing of information are one's ________.

Question

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Both elaboration-likelihood and heuristic-systematic models of persuasion suggest that the level of motivation and capacity to process information are the two key factors that determine whether we engage in effortful or effortless processing of information. The desire to arrive at the best decision, personality characteristics, belief in oneself, concern for pleasing others, level of physical attractiveness, and general intellect may influence persuasion outcomes but are not the main factors determining the processing of information.

According to the Elaboration-Likelihood and the Heuristic-Systematic Models of Persuasion,the