Jason has been listening to a talk show concerning animal rights.This is an issue that he cares deeply about and he is very knowledgeable about the topic.Jason is most likely to be persuaded by ________.

Question

Quizplus · Accepted Answer

Jason is already knowledgeable about animal rights, so strong and convincing arguments are likely to persuade him the most. Emotional appeals or irrational arguments delivered by an attractive speaker are less likely to sway him because he has a strong base of knowledge on the subject. Challenging his knowledge may also not be as effective because he is already knowledgeable, but it could potentially lead him to research and learn even more, strengthening his beliefs on the issue.

Jason Has Been Listening to a Talk Show Concerning Animal