Small Rewards Produce Greater Attitude Change Than Do Large Rewards

Small rewards produce greater attitude change than do large rewards when people believe they are personally responsible for the action and ________.

A) when the behavior is relatively trivial
B) that they are responsible for any positive effects the action produced
C) that they are responsible for any negative effects the action produced
D) when the justification for the behavior is large
E) when there is little difference between the size of the rewards