The self-serving bias tends to be ________.

Question

Quizplus · Accepted Answer

The self-serving bias tends to be stronger in Western cultures that emphasize individual accomplishments because the bias is based on the belief that one's successes are due to internal factors, such as personal ability or effort, rather than external factors such as luck or help from others. In cultures that emphasize individual achievement, people may be more likely to attribute their successes to their own abilities, leading to a stronger self-serving bias.

The Self-Serving Bias Tends to Be ________