If a consumer is concerned he will be embarrassed when his friends see him with a particular product, he is perceiving ________ risk.
A) financial
B) psychological
C) time
D) physical
E) functional

Question

Quizplus · Accepted Answer

The concern about being embarrassed in front of friends is related to psychological risk. This type of risk is associated with the potential negative emotions or social consequences associated with the use of a particular product.

If a Consumer Is Concerned He Will Be Embarrassed When