The relatively effortful and conscious processing of social information is known as ________.

Question

Quizplus · Accepted Answer

Controlled processing is characterized by an intentional and effortful use of cognitive resources to process social information. This involves active decision-making and monitoring of one's own behavior, such as when a person is trying to make a good impression in a job interview or is trying to evaluate the trustworthiness of a potential partner. In contrast, automatic processing is characterized by the effortless and unconscious processing of information, such as when a person quickly forms a first impression of someone based on their appearance. Therefore, options B, C, and D are incorrect as they refer to automatic and heuristic processing, which are not considered effortful and conscious forms of social information processing. Option E refers to the quality of thought and is not specific to social information processing.

The Relatively Effortful and Conscious Processing of Social Information Is