What principle or concept suggests that rewarding people for their helpfulness may,in the long run,undermine their self-motivated altruism?

Question

Quizplus · Accepted Answer

The overjustification effect suggests that when people receive extrinsic rewards (such as money or praise) for doing something they originally did out of intrinsic motivation (such as acting altruistically), their intrinsic motivation to continue the behavior may decrease. This means that if you start rewarding people for being helpful, they may become less likely to help in the future if the reward is removed.

What Principle or Concept Suggests That Rewarding People for Their