The ________ route to persuasion occurs when interested people focus on arguments.

Question

Quizplus · Accepted Answer

The central route to persuasion involves a high level of elaboration and a focus on the content of arguments or messages. Interested people are more likely to be persuaded through this route, as opposed to the peripheral route which involves less elaboration and a focus on surface-level cues such as attractiveness or credibility of the speaker. The terms "logical" and "partial" do not accurately describe the two routes to persuasion.

The ________ Route to Persuasion Occurs When Interested People Focus