Brianna watches a new ice-cream commercial on television.The commercial features an attractive supermodel who claims that the ice-cream is specially manufactured for health-conscious people.When Brianna goes to purchase ice cream the next time,without giving further thought,she buys the ice-cream endorsed by the attractive model in the ice-cream commercial.In the context of persuasion,this scenario exemplifies:

Question

Quizplus · Accepted Answer

This scenario exemplifies the peripheral route to persuasion because Brianna was swayed by the attractive supermodel endorsing the ice-cream, rather than considering the actual health benefits of the product. She didn't engage in critical thinking or evaluate the validity of the model's claims, but instead relied on superficial characteristics to make her decision.

Brianna Watches a New Ice-Cream Commercial on Television