Lately,you have noticed that your favorite athlete endorses the cereal you consume,appears on highway billboards for sports beverages,and appears on television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is being used, as the focus is on associating the athlete with the products rather than providing extensive information about the products themselves. This is a form of peripheral cue or peripheral route to persuasion, which relies on peripheral factors such as liking or endorsement of a celebrity rather than the quality or details of the product being marketed.

Lately,you Have Noticed That Your Favorite Athlete Endorses the Cereal