A message about brushing one's teeth conveyed by a dentist is more persuading than the same message from a student who has done a project on dental hygiene.This reflects the credibility of the communicator through:

Question

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Perceived expertise refers to the degree to which the audience perceives the communicator as knowledgeable and reliable in the subject matter. As a dentist, the communicator is perceived as having more expertise on dental hygiene compared to a student who has done a project on the topic. Therefore, the message from a dentist is more persuasive due to their perceived expertise.

A Message About Brushing One's Teeth Conveyed by a Dentist