Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on ________-route processing,whereas B's ads focus on ________-route processing.

Question

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Company A's ads, which focus on reliability, mileage, and durability, are appealing to the logical, rational part of decision-making, which is central-route processing. Company B's ads, which show people having fun, appeal to emotions and superficial aspects, which is peripheral-route processing.

Company a Describes Its Cars' Reliability,mileage,and Durability