According to Kumkale and Albarracin (2004)and Pratkanis et al.(1988),the credibility of a noncredible person may increase over time if people remember his or her message better than the reason for discounting it.This is known as:

Question

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The sleeper effect is a phenomenon in which the credibility of a noncredible source may increase over time if people remember the message better than the reason for discounting it. This means that people may forget the source of the message but may remember the message itself, leading to an increase in credibility over time. Kumkale and Albarracin (2004) and Pratkanis et al. (1988) have demonstrated this phenomenon in their research. Therefore, option A) the sleeper effect is the best choice in this case.

According to Kumkale and Albarracin (2004)and Pratkanis Et Al