Ron remembers Phil's birthday,which is in the same month as his,but fails to recall Alex's birthday,which is in a different month.Though both of them are his friends,Ron's ability to recall Phil's birthday but not Alex's can be best explained through the concept of:

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Ron's ability to recall Phil's birthday but not Alex's can be explained through the concept of self-schema, which refers to the cognitive structures that organize information about oneself and guide the processing of self-relevant information. Since Phil's birthday is in the same month as Ron's, it is more closely related to Ron's self-schema and therefore easier to recall.

Ron Remembers Phil's Birthday,which Is in the Same Month as His,but