Why do helpful models increase prosocial behaviour?

Question

Quizplus · Accepted Answer

Helpful models make social norms governing helping salient, which means they bring attention to the norms around helping in a given context. This can influence individuals to engage in more prosocial behavior because they feel pressure to conform to those norms. Additionally, seeing others being helpful can lead to a "ripple effect" where individuals are more likely to help others as well. Option A is incorrect because the statement about risk assessment behaviors is not related to helpful models. Option B is not as strong of an explanation as Option C because it suggests that being helpful can be done for self-motivated reasons, but it does not explain how helpful models specifically increase this behavior. Option D is also incorrect because perspective taking may increase empathy, but it is not directly related to how helpful models increase prosocial behavior.

Why Do Helpful Models Increase Prosocial Behaviour