The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
A) theory of reasoned action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Question

Quizplus · Accepted Answer

The trying-to-consume model is specifically designed to account for situations where a consumer is attempting to make a purchase or consume a product, but success is not guaranteed. This model acknowledges the effort and intention behind consumption attempts, regardless of the outcome.

The ________ Is Designed to Account for Cases in Which