The tuna marketers' task in the "tunathewonderfish.com" website and related campaign was to ________.
A) turn an approach object into an avoidance object
B) turn an avoidance object into an approach object
C) turn a knowledge object into a utilitarian object
D) turn a utilitarian object into a knowledge object
E) turn a utilitarian object into an avoidance object

Question

Quizplus · Accepted Answer

The goal of the "tunathewonderfish.com" campaign was to change the perception of tuna from something consumers might avoid (an avoidance object) to something they would seek out and want to consume (an approach object). This involves altering consumer attitudes to see the product in a more favorable light.

The Tuna Marketers' Task in the "Tunathewonderfish