What do psychologists call the condition in which commitments to a failing course of action are increased to justify investments already made?

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Psychologists call this phenomenon the escalation effect, which occurs when individuals or groups continue to invest resources (such as time, money, or effort) into a failing course of action to justify the investments already made. This is also known as the sunk cost fallacy, as the investments made are seen as sunk costs that cannot be recovered.

What Do Psychologists Call the Condition in Which Commitments to a Failing