Jacqueline,an attitude researcher,is interested in how people feel about alcohol.Which of the following methods should she use in her research?
A) She should use a Likert scale because it is not as susceptible to social desirability effects as other methods.
B) She should use a bogus pipeline because it is not as susceptible to social desirability effects as other methods.
C) She should use a behavioural measure because it shows the attitude more clearly than other methods.
D) She should use a facial electromyograph because it shows the attitude more clearly than other methods.
Correct Answer:
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