If a company with a poor reputation wants to make successful use of the sleeper effect,it should make sure the audience only learns the company's identity at which of the following times?

Question

Quizplus · Accepted Answer

The sleeper effect is a psychological phenomenon where the persuasiveness of a message increases with the passage of time, especially when the source's credibility is low. By revealing the company's identity after the message has been received, the initial impact of the message can be separated from the negative perceptions of the company, allowing the message to be judged on its own merits before the source's poor reputation is considered.

If a Company with a Poor Reputation Wants to Make