Hyunwoo believes that image-oriented ads will be more persuasive for individuals concerned with their outward appearances,whereas ads that stress product quality will be more effective for individuals who are less concerned with their public image.This belief represents the intersection of what two fields of study?

Question

Quizplus · Accepted Answer

This reflects the intersection between social psychology (the study of how people think, feel, and behave in social situations) and personality psychology (the study of individual differences in behavior, emotions, and cognition). The belief that people's concerns about their public image influence the persuasiveness of image-oriented ads versus quality-based ads is a matter of individual differences in personality.

Hyunwoo Believes That Image-Oriented Ads Will Be More Persuasive for Individuals