Which social psychologist helped to establish the study of stereotypes and prejudice in social psychology?

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Gordon Allport is credited with establishing the study of stereotypes and prejudice in social psychology with his influential book "The Nature of Prejudice" published in 1954. Although other social psychologists, such as Solomon Asch and Muzafer Sherif, also contributed to the field, it was Allport's work that had the most impact and is still widely cited and studied today. Fritz Heider, while a pioneer in the field of social psychology, did not focus specifically on stereotypes and prejudice.

Which Social Psychologist Helped to Establish the Study of Stereotypes