________ is consumers' selectivity in paying attention to advertising messages.
A) Selective exposure
B) Perceptual noise
C) Psychological noise
D) Informal exposure
E) Symbolic exposure

Question

Quizplus · Accepted Answer

Selective exposure refers to the process by which individuals screen out messages that do not appeal to them or that are inconsistent with their beliefs.

________ Is Consumers' Selectivity in Paying Attention to Advertising Messages