While Julia is watching television, she is faced with the clutter of nine successive commercial messages during a program break. The marketer who is running the second ad in the series is unlikely to communicate effectively with Julia because the other eight ads are ________.
A) selective exposure
B) symbolic noise
C) psychological noise
D) informal noise
E) figurative noise

Question

Quizplus · Accepted Answer

Psychological noise refers to distractions caused by certain thoughts, feelings, or emotional reactions that interfere with the communication process. In this context, the presence of eight other ads creates a clutter that can lead to psychological noise, making it difficult for the message of the second ad to effectively reach or impact Julia.

While Julia Is Watching Television, She Is Faced with the Clutter