Customized messages that are sent to particular consumers based mostly on the consumers' prior shopping behavior, which marketers have observed and analyzed, are also called ________.
A) traditional media
B) broadcasting
C) addressable advertising
D) informal interpersonal media
E) symbolic media

Question

Quizplus · Accepted Answer

Addressable advertising refers to the practice of sending customized messages to consumers based on their previous shopping behavior, which is observed and analyzed by marketers. This allows for more targeted and personalized advertising efforts.

Customized Messages That Are Sent to Particular Consumers Based Mostly