The sponsor's first step in developing a communication for a consumer is ________.
A) select an appropriate medium to send the message
B) design the message in an appropriate manner
C) decode the message
D) establish objectives of the message
E) measure exposure

Question

Quizplus · Accepted Answer

Establishing the objectives of the message is the first step in developing a communication for a consumer. This involves determining what the sponsor wants to achieve with the message, such as raising awareness, changing attitudes, or encouraging a purchase.

The Sponsor's First Step in Developing a Communication for a Consumer