Which of the following factors does NOT make a one-sided message more effective than a two-sided message.
A) The audience uses the advertiser's products.
B) The audience is critical.
C) The audience initially favors the communicator's position.
D) The audience is not likely to hear an opposing argument.
E) All of the above make a one-sided message more effective than a two-sided message.

Question

Quizplus · Accepted Answer

A one-sided message is less effective when the audience is critical or skeptical, as they may not be easily persuaded without considering counterarguments or opposing views. In such cases, a two-sided message that acknowledges and refutes counterarguments can be more persuasive.

Which of the Following Factors Does NOT Make a One-Sided