A marketer uses a ________ when it claims product superiority for its brand over one or more explicitly named or implicitly identified competitors.
A) comparative appeal
B) fear appeal
C) humor appeal
D) negative frame
E) timeliness appeal

Question

Quizplus · Accepted Answer

A comparative appeal is used when a marketer claims product superiority for its brand over one or more explicitly named or implicitly identified competitors. This approach directly compares the features, benefits, or prices of different products.

A Marketer Uses a ________ When It Claims Product Superiority