Which of the following is NOT one of the guidelines marketers should follow when using fear appeals?
A) understand the target audience's reaction to a fear appeal and its previous experiences
B) the boomerang effect
C) changing behavior is a long and complex process
D) try to achieve high levels of anxiety
E) repeat advertising using fear appeals in moderation over the long term

Question

Quizplus · Accepted Answer

Marketers should avoid trying to achieve high levels of anxiety, as excessive fear can lead to negative reactions or the audience ignoring the message.

Which of the Following Is NOT One of the Guidelines